Reading: A Product Description and Advertisement
Reading a product description and advertisement is a B1–B2 commercial-text-literacy worksheet. The text presents a typical online product listing — image-led, with headline, feature bullets, evaluative claims, customer reviews, price, and call-to-action. Learners read for factual product information (specifications, price, dimensions, materials), distinguish factual claims from persuasive language, and identify the call-to-action structure.
This worksheet builds B1–B2 commercial-text reading skill.
Worksheet preview
What’s inside:
- A B1–B2 product description and advertisement (~500 words including image text)
- Pre-reading vocabulary box with commerce and marketing terms
- Comprehension items: factual-detail identification, persuasive-claim recognition, call-to-action analysis
- Vocabulary-in-context: commercial-language vocabulary
- Writing follow-up: write a short product description for an item you own
- Full Answer Key plus Teacher Notes
Common challenges: Commercial-text reading requires distinguishing factual claims (verifiable: 15% larger screen) from persuasive claims (subjective: the best experience ever). Persuasive-language markers: superlatives, emotional appeals, social proof, scarcity (“only 3 left in stock”). Call-to-action: buy now, sign up, get yours today, while stocks last.
For: Adult and teenage learners (14+) at CEFR B1 to B2, in intermediate and upper-intermediate classes, 1:1 lessons, or self-study. Maps onto Cambridge B2 First (FCE) Reading. Part of the Practical Reading Skills collection — the natural next step is A Letter of Complaint, which extends practical reading into formal-correspondence territory.
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