Reading: Advertising and Consumer Behaviour
Advertising and consumer behaviour is a B2 reading text on the psychology of persuasion in the modern economy. The text covers how advertisers exploit cognitive biases (scarcity, social proof, anchoring, loss aversion), the rise of targeted digital advertising, the role of influencers and content marketing, and consumer-protection responses (ad-blocking, transparency requirements, regulation). Learners read for psychological-mechanism identification, persuasion-technique recognition, and consumer-empowerment strategy.
This worksheet builds B2 reading comprehension through a marketing-psychology text.
Worksheet preview
What’s inside:
- A B2 reading text (~550 words) on advertising techniques and consumer psychology
- Pre-reading vocabulary box with marketing and psychology terms
- Comprehension items: technique-identification, mechanism-explanation, consumer-response analysis
- Vocabulary-in-context: marketing and behavioural-psychology lexis
- Writing follow-up: analyse an advertisement using the techniques described
- Full Answer Key plus Teacher Notes
Common challenges: Psychology vocabulary at B2: cognitive bias, social proof, loss aversion, scarcity, anchoring, framing, priming, nudging. Marketing-mechanism language: targeted, personalised, retargeted, lookalike audience, conversion, funnel, engagement. Critical-reading skill: recognising the writer’s stance on the industry being described.
For: Adult and teenage learners (14+) at CEFR B2, in upper-intermediate classes, 1:1 lessons, or self-study. Maps onto Cambridge B2 First (FCE) and C1 Advanced (CAE) Reading. Part of the Technology & Society Readings collection — the natural next step is Social Media Pros and Cons, which returns to the foundational tech-and-society reading.
Every worksheet you'll ever need — ready to teach.
Stop building from scratch. 324 classroom-ready worksheets, every level, with answer keys and teacher notes on every sheet.
